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Paid Media
In my current role as Paid Media manager, I implement data-driven, targeted marketing materials and manage paid media campaigns. I execute social media and display ad strategies to achieve campaign goals and objectives. Since September, 2025, I have managed advertising budgets totaling $300k+ and have helped to implement reporting and tracking tools to produce regular reports on established KPI’s and data insights, and pivot readily to optimize campaign outcomes.
MY KEY SKILLS & ACCOMPLISHMENTS
MY OBJECTIVE
As a performance marketer, I am passionate about using creative testing, full-funnel strategy, and analytics to drive measurable business results. Currently managing paid social and search campaigns for The University of Pittsburgh’s School of Health and Rehabilitation Sciences.
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